This book retails for $47.95!! We are an authorized, direct-from-the-publisher retailer of NEW books. Our titles are ON HAND and available for immediate shipping. NOTE: This book is OUT OF PRINT. Limited quantities available - this may be our last copy. Table of Contents: Page 1 - Page 2 Petretti's Coca-Cola Collectibles Price Guide has been called the "bible" of Coca-Cola collectibles-and with good reason! This impressive 11th edition of the hobby's standard reference depicts, describes, and values more Coca-Cola Company marketing, advertising, and promotional items than any other published source. The new volume covers items produced from the 1880s through the 1960s, and includes 96 full-color pages; photos and descriptions of previously undocumented items; up-to-date pricing information; and revised guidelines for collectors. Allan Petretti, long regarded as the foremost authority on the subject, has combined years of experience in the hobby with his proven expertise as a Coca-Cola collectibles dealer and auctioneer to provide the collecting community with the up-to-date information needed to keep pace with this popular and fast-growing hobby. Current market prices for every item depicted and described.
* New color sections featuring trays, calendars, and other highly sought after items
* Includes additional, recently found rare pieces not shown in any other collector guide.
* Contains an expanded and improved bottles section.
* New chapters include Coca-Cola candy and Coke's "Diamond Design" from the 1960s.
* Offers new guidelines for grading and evaluating Coca-Cola items. Expanded to include 6,000 photos of the most desired Coca-Cola memorabilia, this anniversary edition discusses Coke collectibles as investments, traces the history of advertisements and promotions, describes the evolution of the Coca-Cola logo, and identifies celebrities who have appeared in Coke ads. 6,000 photos, 324 in color
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