We are an authorized, direct-from-the-publisher retailer of NEW books. Our titles are ON HAND and available for immediate shipping. Aaron Montgomery Ward started the first general merchandise mail-order company in 1872, and since those earliest days the postman's annual delivery of Montgomery Ward's Christmas Book has been eagerly awaited by American children. Those exciting pages were the stuff of dreams. In the days before everyone shopped at the local mall, kids poured over Ward's Christmas catalog to carefully pick the new toys they would ask Santa to bring. And for boys lucky enough to have grown up during the Fifties and Sixties, the choices were not easy. Toys marketed to boys during this period were some of the best ever produced and have become highly collectible today. Here, for the first time, are selected Montgomery Ward Christmas catalog pages from 1950 through 1969 featuring classic toys for boys. These reproductions of the original catalog pages show hundreds of rare toys of every description and their amazingly low original prices. They are guaranteed to bring back lots of fond childhood memories.
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