We are an authorized, direct-from-the-publisher retailer of NEW books. Our titles are ON HAND and available for immediate shipping. Relive the excitement of wonderful toys for boys as advertised in the Montgomery Ward Christmas Catalogs of the 1970's and 1980's Aaron Montgomery Ward started the first general merchandise mail-order company in 1872, and since those earliest days the postman's annual delivery of Montgomery Ward's Christmas Book has been eagerly awaited by American children. Those exciting pages were the stuff of dreams. In the days before everyone shopped at the local mall, kids pored over Ward's Christmas catalog to carefully pick the new toys they would ask Santa to bring. And for boys lucky enough to have grown up during the Seventies and Eighties, the choices were not easy. Toys marketed to boys during this period were some of the best ever produced and have become highly collectible today. Here, for the first time, are selected Montgomery Ward Christmas catalog pages from 1970 through 1985, the final year Ward's published their Christmas Book. These reproductions of the original catalog pages show hundreds of rare toys of every description and their amazingly low original prices. They are guaranteed to bring back lots of fond childhood memories.
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